10AGE - biography, creativity, style, popularity
Содержание
Nowadays rap music in Russia has undergone some changes. Since the 2010s, there has been a peculiar influx of new artists who have eclipsed the old-school rappers. In our article we will talk about the hip-hop singer 10AGE ("TenAge").
Biography
Dmitry PanovDmitry was born in 1998 in the village of Bolshaya Izhora, Leningrad region. Dmitriy grew up in a large family, studied at music school singing, then trained film sound engineer and even spent some time working in his profession. The rapper does not talk much about his childhood, as he is not as active on social networks as some performers. However, it is worth noting that sometimes the rapper makes statements about his personal life, which slightly lift the veil of secrecy: the lines "You can't do that, my mum said, you can't do that, my father scolded me" from the song "You can't do that, my mum said, you can't do that, my father scolded me". "You can't do that." refer us back to the artist's youth. In one of his interviews, Dmitry admitted that father-child conflict is present in any family, and his story is no exception, although at present his relationship with his parents is quite good and they appreciate his musical endeavours.
The beginning of an artistic journey
Despite the fact that the musician started recording his first demo recordings when he was still at school and discovered his talent for poetry at the age of 13, he began to study music seriously only when he was a student.
"In general, I started making music for the sake of fun and finding a new sound within my party...," the artiste said in one interview.
Dmitry managed to break into digital platforms December 2018 - then he released his debut track "CD-ROM" and presented it on the Yandex.Music service. Less than a year later, the composition "Text me bye." was awarded platinum status on the same service. Thus, the young rapper began his journey to the at the top of the rap olympus.
Not giving up after a small success, the musician found "his" people, who became his best friends and companions, and together they began to make a great story and create music (SOAHX sound producer, Ramil' - Ramil Alimov, Hanza - Ishkhan Avakyan). The young artist is promoted by Legacy Music labelwhose slogan is interestingly intertwined with the work of the hero of the article: "The legacy starts now." This music company develops and produces such quite famous Russian-speaking hip-hop and pop singers as Konfuz, Kangi, Mavle, which allows us to say that 10AGE is in "safe hands". In addition, he was able to promote himself by filming short videos for his songs in TikTok - on this platform under the hashtag #10age_music has racked up over 40 million views by November 2021.
Style and image
Personality as a rap artist is unique in that while he is a lover of philosophising, he is a very close to its audience. This seriously differentiates him from other similar artists who praise themselves, inspired by the ideology of rap. Trap is based on the idea that superiority over others is the most important thing, and the artist should show off all his achievements on social media, bragging about new things and demonstrating how strong and extraordinary he is.
10AGE can hardly be classified as such. He is ready to have "heart-to-heart" conversations and communicate with the audience as with friends - subscribers can enter into a dialogue with the artist on the live stream in Instagram or by leaving a comment under a post in the VKontakte group on a personal topic.
"I want to be with the fans as friends, as family"," the rapper says about what the relationship between a music artist's fans and his audience should be like.
He likes to share his thoughts on completely different topics. philosophical and not only philosophical topics. Here, for example, is an excerpt from a post in the artist's official VKontakte group:
"A person is a prism. You saturate it with different colours and glasses, and then light pours in, it refracts and gives something impressive. So I live and live, I break somewhere along the way, I get a different polar opinion and I start to see the world a little wider," I said. shared by 10AGE, kicking off a voluminous discussion in the comments.
Looking through the tape of the musician's official group, you can make a definite conclusion about the style of the rapper's image. He often calls his fans "chirps."and often uses emoji spanneras well as 10-ruble coin as recognisable symbols.
Inspiration
What kind of music does a young rap musician write? It is difficult to give an unambiguous answer. Dmitri's academic voice - baritoneHowever, this does not prevent him from doing what is popular and what he likes. The artist drew inspiration from many sources - both domestic and foreign. The musician himself claims that he listened to a lot of Russian music. underground rap before the beginning of his creative path (Market Relations, Black Economy, OU74, Cosmonauts and others). Western performers also had a great influence on the formation of the musician - acquaintance with the works of Tyler, The Creator и Travis Scott was a real discovery for Dmitry Panov. Other idols of the artist include the rapper Skriptonite.Dmitriy is often compared to him because of the similar way of performing songs and beats, Miyagi and Endgamewho 10AGE believes are close to his heart.
Purpose of music
Many modern Russian rap singers do everything to monetise their products of authorial activity, often not even always exclusively authorial. 10AGE is not one of those. His personal realisation of what music is for is astounding, because there is almost no such interesting thoughts in the new school:
"I've given people a new ability, like a game! It's all such magic, but music is still seen mostly as an entertainment industry. Although it's such a powerful lever of influence, it's used very sparingly."
Popularity
In an interview, the artiste confessed, "My goal is to make my face so recognisable that I never have to spend any more money on promotion."
This loud phrase struck the rapper's fans with its ambitiousness. However, it's worth noting that there's no falseness in his work. The music business helps the artiste to get rid of clamps, to avoid the stress that many aspiring musicians experience. Music is an opportunity to tell yourself that it's okay to be who you are, to stop being shy. And it's an opportunity he's making the most of.