10AGE - biography, creativity, style, popularity

Currently, rap music in Russia has undergone some changes. Since the 2010s, there has been a peculiar influx of new artists who have eclipsed the old-school rappers. Our article will focus on the hip-hop artist 10AGE ("TenAge").

Biography

Dmitry Panov, whose musical image is harmoniously displayed in the personality of 10AGE, was born in 1998 in the village of Bolshaya Izhora, Leningrad Region. Dmitry grew up in a large family, studied at music school singing, then was educated cinema sound engineer and even devoted some time to work by profession. The rapper does not talk much about the childhood period, since he is not as active on social networks as some performers. It is worth noting, however, that sometimes the rapper makes statements about his personal life that slightly open the veil of secrecy: the lines “It’s impossible, my mother said, it’s impossible, my father scolded” from the song "You can not do it this way" refer us to the youth of the artist. In one of the interviews, Dmitry admitted that conflict between fathers and sons is present in every family, and his story is no exception, although at present his relationship with his parents is developing quite well, and they highly appreciate his musical activity.

The beginning of the creative path

Despite the fact that the musician began recording the first demo recordings when he was still at school, and discovered his talent for poetry at about 13 years old, he began to seriously study music only as a student.

“In general, I started making music for the sake of fun and searching for a new sound within my party ...”, the artist said in an interview.

Dmitry managed to break into digital platforms in December 2018 – then he released his debut track "CD-ROM" and presented it on the Yandex.Music service. Less than a year later composition "Write me bye" was certified platinum on the same service. So, the young rapper began his journey to top of the rap olympus.

Not giving up after a small success, the musician found "his" people, who became his best friends and companions, and together they began to make a great story and create music (sound-producer SOAHX, Ramil' - Ramil Alimov, Hanza - Ishkhan Avagyan). The young artist is promoted by label Legacy Music, whose slogan is interestingly intertwined with the work of the hero of the article: "The legacy begins now." This music company develops and produces such quite famous Russian-language hip-hop and pop singers as Konfuz, Kangi, Mavel, which allows us to say that 10AGE is in "reliable hands". In addition, he was able to promote himself by making short videos to his songs in TikTok – on this platform under the hashtag #10age_music gained more than 40 million views by November 2021.

Style and image

Personality as a rap artist is unique in that he, being a lover of philosophizing, is very close to your audience. This seriously distinguishes him from other similar performers who praise themselves, inspired by the ideology of trap. Trap is based on the idea that superiority over others is the main thing, and the performer should showcase all his achievements on social networks, brag about new things and demonstrate how strong and extraordinary he is.
10AGE is difficult to attribute to such. He is ready to have heart-to-heart conversations and communicate with the audience as with friends - subscribers can enter into a dialogue with the artist live on Instagram or by leaving a comment under a post in the VKontakte group on a personal topic.

“I want to be with the fans like friends, like family”, the rapper says about what the relationship should be between the fans of a musical artist and his audience.

He likes to share his thoughts on completely different philosophical and not only philosophical topics. Here, for example, is an excerpt from a post in the artist's official VKontakte group:

“Man is a prism. You saturate it with different colors and glass, and then the light pours, it refracts and gives something impressive. That is, I live and live, I break somewhere along the way, I get a different polar opinion and I begin to see the world a little wider, ”- shared by 10AGE, starting a lengthy discussion in the comments.

After reviewing the tape of the musician's official group, one can draw a definite conclusion about the style of the rapper's image. He often calls his fans "tweets"and often uses emoji wrench, and 10 ruble coin as recognizable symbols.

Inspiration

What kind of music does the young rap musician write? It is difficult to give a definite answer. Academic voice of Dmitry - baritoneHowever, this does not prevent him from doing what is popular and what he likes. The artist drew inspiration from many sources, both domestic and foreign. The musician himself states that he listened to a lot of Russian underground rap before starting his career (Market Relations, Black Economy, OU74, Cosmonauts and others). Western performers also had a great influence on the formation of a musician - acquaintance with the work Tyler, The Creator and Travis Scott was a real discovery for Dmitry Panov. Other idols of the artist include the rapper Scriptonite, with whom, by the way, Dmitry is often compared because of the similar manner of performing songs and beats, Miyagi and Endgame, which, according to 10AGE, are close to him in spirit.

Purpose of music

Many modern Russian rap artists are doing everything to monetize their products of authorial activity, often not always exclusively authorial. 10AGE is not one of those. His personal awareness of what music is for is amazing, because there are practically no such interesting thoughts in the new school:

“I gave people a new ability, just like in the game! It's all so magical, but music is still perceived mostly as an entertainment industry. Although she is such a powerful lever of influence, she uses it very sparingly.”

Popularity

In an interview, the artist admitted: “My goal is to make my face so recognizable that I will never spend money on promotion again.”

This loud phrase struck the rapper's fans with its ambitiousness. However, it is worth noting that there is no falsehood in his work.. The music business helps the artist to get rid of the clamps, to avoid the stress that many aspiring musicians experience. Music is an opportunity to tell yourself that you can be who you are, stop being shy. And he uses this opportunity to the best of his ability.