History of the hit "No Cheating" by Mumiy Troll
"Without Deception" is a successful single by the domestic rock band Mumiy Troll from the album "Exactly Mercury Aloe". The track was released in 2000 and quickly attracted the attention of a wide audience... A significant role in its promotion was played by the clip, the plot of which is based on the advertising of the mysterious perfume "Mercury Aloe Nо10"!
A little about the album
"Aloe Mercury" was the title of the third studio album, which was released in early 2000. By the way, there is a rather curious fact connected with this album: at first, "Nashe" radio refused to rotate the record, absolutely all the tracks! Except for the song "Bride?", which became a big hit for the guys from Mumiy Troll...
Soon, in order to support the album, the band did a tour. However, it was the music videos for the hit tracks "Bride?" and "No Cheating" that played a big role in promoting the release. By the way: the music video for the last single captivates with its unique storyline: flying tractors, the center of perfume corporation, beautiful models, band members in cowboy hats... In general - there is something to see! But about that later...
The story of the song itself
The first single from the album "Totally Mercury Aloe" was "Bride?" followed by an equally successful hit track titled "Carnival. No". Closer to the New Year, the band shot a music video, dubbing it an "authentic rock action movie." The video was planned to be released on New Year's Eve... However... all plans were disrupted by the then President Boris Yeltsin... Thus, the premiere of the "rock militant" was postponed for several weeks.
And so, in February 2000, right during the tour, Mumiy Troll started recording their new hit-track, which was called "Without Cheating". As a result of the long work the single was released only in spring of the same year... By the way: the song quickly found its listener...
"I think we just managed to catch the mood of our listener... We managed to hit the bull's-eye!" - Ilya Lagutenko, the leader of the rock band, said later.
Shooting of the music video for the popular hit started just a few months after its release! The leader of the band didn't waste any time. The musician warmed up the interest of the audience during the live concerts, telling about the mysterious perfume "Mercury Aloe#10". The fact that it was a kind of PR move became clear immediately after the release of the clip...
It should be noted that the music video for the song "Without Cheating" was the first mini-film in the history of the band... Speaking about the plot and the idea of the video, there is a kind of irony of advertising video creation... Fascinating views, fake jewelry, supermodels... As they say: all means are good.
But an especially observant and perceptive viewer will immediately catch the other side of the story here, the world of mysterious smells in which the characters live! It's hard to take the members of a rock band and model girls as a classic crowd... They are something more... They are actors of something mysterious and incomprehensible, but intuitively attractive and curious... The idea of the clip is built on the smell, which can drive you crazy... This smell is like an indicator, distinguishes you from the crowd of others.
Perhaps, at first glance, the course of events may seem inconsistent... It may be so. However, it is not from a lack of professionalism on the part of the director. It is a unique conception: cutting off pieces of the spiral, and laying them out in one continuous...
At the beginning of the clip, the main character already smells a scent that drives him crazy... He knows that this scent is coming from one of the models. By the way: watching the music video for the song "No Cheating", you feel as if the models don't have a physical body at all. That is - it is as if they play the role of fragrances! The events unfold, of course, in a huge metropolis! All the details play their part: so, for example, in the clip you can see the convergence of different cultures, hints of cheap temptations and a lot of stereotypes...
Subsequently, the song "Without Deception" received positive reviews from critics:
"When Mumiy Troll performs this song live, the hall turns into a Polovtsian dance at sunset..." - they wrote in the newspapers.
Over the years a lot of remixes have been made to the track. Let's look at the most successful ones!
Dzuma & Ag, famous Tallinn DJs specializing in acid-jazz and synth-pop, made their remix. The work was described as "ecologically flawless"... Critics wrote:
"This jazz work brings out the harmony of the song 'No Cheating'... The sound is remarkably clean, literate. The exotic motifs add spice in moderation. Quite a fine record that is aimed at overachievers..."
"Mumiy Troll look surprisingly stylish! Maybe that's why their music is so stylish," Dzuma & Ag shared their impressions.
Another remix with a variety of electronic frills was released by Arkady Marto and Boris Nazarov. The work, surprisingly enough, turned out to be perfect for listeners of completely different musical directions.
"This song originally had a very high level of quality. We just had no right to lower it..."
And another romanticized work from Ukrainian DJ Vladislav Kramer. Why romanticized? It's enough to listen to the track...
A broken mirror falls, followed by languid whispers, confessions, and finally everything fades away... The noises dissolve as if in a fog... Arkady himself commented on his work as follows:
"I wanted to do something very beautiful, heartfelt... My attention was drawn to the female voices, which were relegated to the background in the original..."