Biography of the founder of "Army Of Lovers" Alexander Bard

This article is devoted to the biography and creative path of Alexander Bard - a musician, producer, writer. How did he come up with the idea to call the band “Army Of Lovers”, what other projects does he own and what are his books about?

Alexander Bard - childhood, "Army Of Lovers" and "Vacuum", literature, sociological activities, business, interesting facts

Alexander Bard - group member "Army Of Lovers"whose work was popular in 1990s. Biography this performer, philosopher and writer, and now does not leave indifferent his fans who want to know about their idol all.


Alexander Bard came into being March 17, 1961 in a small town Mutala, Sweden. Family future artist not interested art, and even more so music, so parents even didn't expectthat their son will become musician. His Mom Barbara worked teacher, And the father Joyan was entrepreneur and owned a small company.

Alexander interested since childhood music, therefore, in addition to a regular school, he also attended art school. IN eight-year age he and his family moved in a small town near Stockholm.

Alexander Bard in his youth
Alexander Bard in his youth

Despite the fact that after moving Alexander started many new dating, life he not was satisfied. IN fifteen years old age he along with his girl (which was his for three years older) moved to Stockholmwhere they filmed a big apartment. To feed yourself and your beloved, boy worked tirelessly since adolescence.

Bard later moved to America in order to learn theatrical skills. In the state Ohio Alexander received higher education majoring in economics and geography. In his student years, Bard began to get involved philosophy and dreamed of becoming writer. Later he will read lectures, specializing in social consequences interactive revolution.

Alexander Bard in our time
Alexander Bard in our time

Group «Army Of Lovers»

To end 80s Alexander, Camille Henemark and Jean-Pierre Barda acted as a collective and called themselves Barbie. They had many fans, their outrageous speeches were received with a bang by the public. Stage image Bard had a very unusual: he appeared before the audience in wig and seductive outfits. He appeared to be non-existent. daughter president John Kennedy and actresses Marilyn Monroe, about the relationship of which there were many rumors.

But the musicians wanted change style of music and title team. Option "Army Of Lovers" suggested Alexander, who shortly before looked through the movie with the same name. motion picture talked about representatives LGBT communities in the army of an outstanding commander Alexander the Great. After changing the name and image, the musicians began to speeches and writing music.

Group «Army Of Lovers»
Group «Army Of Lovers»

Camille Henemark not remembered by the public as part of "Army Of Lovers" - at first 90s she was replaced by a bright blonde Michaela de la Cour, and the previous vocalist went to free swimming and occupied solo career. More in the team she will not come back, and the singer and TV presenter will perform instead Dominika Peczynski. She stayed in the group longer all other vocalists: Peczynski did not perform in the "Army Of Lovers", only when the group for a while disintegrated. Thanks to the brave images and no less interesting video "Army Of Lovers" was very popular in Sweden and for abroad.

In the end 80s the team began active work in the studio and released a track "When the Night Is Cold" under the label Sonnet Records. Recording side work studios was done with high quality, but the musicians were still dissatisfied sound songs and a new contract was not signed. "Army Of Lovers" started working with the label "Ton Son Ton".

The band's first album Disco Extravaganza came out in 1990. For all my time existence the team recorded five records, took a few clips and performed around hundreds of times. Over twenty tracks "Army Of Lovers" occupied first places in Eurochart. For example, songs "Obsession" and Sexual Revolution blew up all kinds ratings.

By writing singles Israelism, "La plage de saint tropez" and "Blood In The Chapel", the group encountered serious problem. Their clips were forbidden show by TV. But listeners, in particular Russian ones, sold them out very quickly. recordsowing to which the team received the prestigious diamond certificate.

Plate "Les Greatest Hits" came out in the middle 90s and scored incredible popularity among listeners. Her republished twice, one of which included the song "King Midas". It was the most sold record for the entire stay "Army Of Lovers" in the world show business. At the height of their success, the group fell apart, and Bard took up new projects: Vacuum, Alcazar, BWO.

Sometimes the musicians were going and pleased fans with new singles: for example, in 2014 "old" members of the team released a track "People Are Lonely". This composition is considered a collaboration "Army Of Lovers" and a new project by Alexander Bard Gravitonas.

In 2018 at the international film festival in Israel director Asaf Galai demonstrated motion picturetelling about the history "Army Of Lovers" and about their success. Thus he again attracted by attention to musicians. For this film Galai won the highest award in the category "Best Documentary".

Other projects

Alexander Bard was not going to throw music even after the breakup "Army Of Lovers". He directed his creative potential to the group Vacuum. After leaving second record The bard left the team, but remained his producer. In the end 90s Bard created a new project Alcazar. His first song "Shine On" became incredible popular among European listeners.


Bard wrote five books with literary critic Jan Soderquist. They are called "Netocracy. The New Power Elite and Life After Capitalism", "New Global Empire", "Machine Body", "Syntheism - Creation of God in the Age of the Internet", "Digital Libido - Sex, Power and Violence in the Networked Society". In them, the Bard expresses his sociological theories interactive revolution.

Alexander Bard now

Many fans watching with interest how he lives now Alexander Bard. music he did not quit and continues experiment and create new projects, which, unfortunately, for unknown reasons, quickly break apart. For example, in the 2000s he created a group "Bodies Without Organs"which existed six years and in 2010 announced decay. But Bard also has quite successful projects - the team Gravitonasworking in the genre synth pop and became popular not only in homeland, but also abroad.

Now Alexander Bard considered successful entrepreneur. He is the co-owner of a recording studio "Stockholm Records" and one of Sweden's largest Internet companies.

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