Choices (2014) - E-40 - All about the song "YUP / NO".

The track that became a popular legend

E-40 - Choices (Yup) - Hit History

Choices (Yup) is a song by American rapper E-40, which he released in 2014 as part of his 21 studio album titled Sharp On All 4 Corners: Corner 1. It is the second single from that album. Upon release, the song immediately became a rap hit because of its viral EP/NOW effect that sticks in the memory: the song asks listeners questions and answers them in a deep voice: either "no" or "aha". It was this "effect" that gave the song a new life 5 years later in Tik Tok.

Video clip

More than 100 rappers took part in the "Choices (Yup)" music video. Almost every big name in hip-hop played a cameo in the musician's video, for example, it starred Nicki Minaj, Rae Sremmurd, Meek Mill, Ty Dolla $ign, Big Sean, Mike WiLL Made It, T.I., B.o.B, Yo Gotti, Gunplay, The Game, Kendrick Lamar, Ice Cube, Tech N9ne, Dej loaf, Bun B, Macklemore, G-Eazy and many others. They all chimed in with a "Yup" or "No" to any E-40 question.

Even Snoop Dogg came out to do those "rhythmic steps" in support of the Bay Area legend.

"Ever tell a story about a nigger? (No) / Have you ever pulled a trigger? (Yep) / Have you ever tuned a nigger? (No) / Have you ever helped your brother when he was down on his luck? (Yep)"

E 40 Choices (yup) (2014)
E-40 - "Choices (yup)" (2014)

Popularity of the track "Ep / Know"

"Choices (Yup)" has held the well-deserved status of a legendary rap hit since its release, and now the track is gaining just as much momentum. In its time, the song's breakthrough moment was when E-40 performed it in the 2015 NBA Championship playoffs when the Golden State Warriors beat their rivals. The song was the official anthem of the NBA Championship and was reworked for the team. Here's that performance:

Brief biography of the E-40

Earl Stevens, better known as E-40, hails from the West Coast from Los Angeles (Bay Area). With over 25 solo studio albums to his credit and a career spanning nearly three decades, E-40 is undoubtedly one of the most prolific MCs of all time. After graduating from high school in 1985, the rapper didn't want to go to college or work, and instead he decided to pursue a career in the hip-hop world. He formed the rap group The Click, and once they released their debut EP Let's Side in 1986, his calling was sealed in the hip-hop history books.

Beginning his career as an independent artist and CEO of Sick Wid It Records, E-40 released a solo mini-album 'Mr. Flamboyant' in 1991, followed by his landmark solo album 'Federal' in 1993. Projects like these cemented his reputation as a serious rapper, and his consistency as an artist, releasing a steady stream of albums over the course of a decade, also spoke volumes. Thanks to the power of "Federal," his work with The Click, and his first breakout hit "Captain Save a Hoe" in 1994, E-40 signed a deal with Jive Records, resulting in several major label albums, including his popular 1995's "In a Major Way."

In addition to collaborating with West Coast talent such as Too $hort, 2Pac, Spice-1 and more, the label he founded eventually expanded to include Southern artists. After switching from Jive to Lil Jon's BME Recordings, E-40's association with Godfather of Crunk introduced his colourful language to a new generation of listeners and made him famous for the rest of his life. Now E-40 shows no signs of slowing down and seems to still have plenty of powder in his powder puffs.


The song "Choices (Yup)" has become an anthem for used cars: DriveTime (a used car dealership chain and finance company) sparodied the song for its new commercial in 2016. Here's a sample of the phrases the DriveTime girls add to the new version of the song:

"Do you need the perfect loan? - No / Want to buy a car but can't get one? - Yep."

The guys at DriveTime are clearly proud of their work, as they reached out to E-40 via Twitter.

"@E40, think our DriveTime girls have a future in hip hop? They might have some career choice (pun intended)," the company's Twitter account tweeted.

E-40 seems to approve of the parody as well. The musician tweeted - "100 (emoji)" - in response to a Twitter user's post about watching adverts on TV.

In 2016, a commercial gave the song new life, although "Choices (Yup)" was slowly but surely winning the hearts of listeners without this commercial!

Tic Toc 2019-2020

In 2019, many young guys started recording funny parodies (situations with questions) to answer Yes and No. The song and the trend started gaining momentum quickly. Here are some of the TicToc videos:

Other popular songs by the rapper

Captain Save a Hoe - E-40 Featuring The Click, D-Shot, B-Legit and Suga T

Sprinkle Me - E-40 Featuring Suga T

Rapper's Ball - E-40 Featuring Too Short and K-Ci

Dusted 'N' Disgusted - E-40 Featuring 2Pac


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