Choices (2014) - E-40 - All about the song "YUP / NO" ("EP / NO")

The track that became a popular legend

E-40 - Choices (Yup) - Hit Story

Choices (Yup) is a song by American rapper E-40 that he released in 2014 as part of his 21st studio album Sharp On All 4 Corners: Corner 1. This is the second single from this album. Upon release, the song immediately became a rap hit, as it has a viral "EP / KNOW" effect that burns into memory: the composition asks listeners questions and answers them in a deep voice: either “no” or “yeah”. It was this "effect" that gave the song a new life after 5 years on Tik Tok.

Video clip

The music video for "Choices (Yup)" features over 100 rappers. Almost every big name in hip-hop has made a cameo appearance in the musician's video, for example, it starred: Nicki Minaj, Rae Sremmurd, Meek Mill, Ty Dolla $ign, Big Sean, Mike WiLL Made It, TI, BoB, Yo Gotti, Gunplay, The Game, Kendrick Lamar, Ice Cube, Tech N9ne, Dej loaf, Bun B, Macklemore, G-Eazy and many more. They all sang "Yup" or "No" to any E-40 question.

Even Snoop Dogg stepped out to take those "rhythmic steps" in support of the Bay Area legend.

«Когда-нибудь рассказывали о ниггере? (No) / Have you ever pulled the trigger? (Yup) / Did you ever set up a nigga? (No) / Have you ever helped your brother when he was unlucky? (Yeah)"

E 40 Choices (yup) (2014)
E-40 - "Choices (yup)" (2014)

The popularity of the track "Ep / Know"

"Choices (Yup)" has been a well-deserved legendary rap hit since its release, and the track is also gaining momentum. At one time, the breakout point for the song was the E-40's performance in the 2015 NBA Championship Playoffs, when the Golden State Warriors beat rivals. The song was the official anthem of the NBA Championship and was remastered for the team. Here is that performance:

Short biography of E-40

Earl Stevens, better known as E-40, hails from the West Coast of Los Angeles (Bay Area). With over 25 solo studio albums to his credit and a career spanning nearly three decades, E-40 is by far one of the most prolific MCs of all time. After graduating from high school in 1985, the rapper did not want to go to college or work, and instead he decided to make a career in the hip-hop world. He formed the rap group The Click, and as soon as they released their debut EP Let's Side in 1986, his calling was recorded in hip hop history books.

Starting his career as an independent artist and CEO of Sick Wid It Records, E-40 released his solo mini-album Mr. Flamboyant" in 1991, followed by his landmark solo album "Federal" in 1993. Projects like these cemented his reputation as a serious rapper, and his consistency as an artist with a steady stream of albums over the course of a decade also spoke volumes. Thanks to the power of Federal, his work with The Click, and his first breakout hit "Captain Save a Hoe" in 1994, E-40 signed a deal with Jive Records, resulting in several major label albums, including his popular "In a Major Way" 1995.

In addition to collaborating with West Coast talent such as Too $hort, 2Pac, Spice-1 and more, the label he founded eventually expanded its reach to work with southern artists. After switching from Jive to Lil Jon's BME Recordings, E-40's association with Godfather of Crunk introduced his colorful language to a new generation of listeners and made him famous for the rest of his life. Right now the E-40 is showing no signs of slowing down and appears to still have a lot of gunpowder in its flasks.


"Choices (Yup)" became a used car anthem when DriveTime (a used car dealership and finance company) parodied the song for their new commercial in 2016. Here is an example of the phrases that the girls from DriveTime add to the new version of the song:

“Do you need the perfect loan? – No / Want to buy a car but can't get it? - Yeah.

The guys at DriveTime are clearly proud of their work as they reached out to the E-40 via Twitter.

“@E40 do you think our DriveTime girls have a future in hip hop? They may have some career choice (pun intended),” the company’s Twitter account tweeted.

It seems that E-40 also approves of the parody. The musician tweeted - "100 (emoji)" - in response to a Twitter user's post about watching ads on TV.

In 2016, a commercial gave the song a new lease of life, although "Choices (Yup)" was slowly but surely winning the hearts of listeners even without this commercial!

Tik Tok 2019-2020

In 2019, many young guys began to record funny parodies (situations with questions) for the answer "Yes" and "No". The song and the trend began to quickly gain momentum. Here are some of the TikTok videos:

Other popular songs of the rapper

Captain Save a Hoe – E-40 Featuring The Click, D-Shot, B-Legit and Suga T

Sprinkle Me – E-40 Featuring Suga T

Rapper's Ball – E-40 Featuring Too Short and K-Ci

Dusted 'N' Disgusted – E-40 Featuring 2Pac

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