The story of the hit everyone heard on TV commercials
"Everything at Once" - a very melodic and beautiful composition, which can be safely classified as a masterpiece 21st century! Everything in this track is great - from the harmonious melody to the angelic, gently flowing vocals of the performer ... The song brought the Australian singer and actress Lenke another big success - the first hit her in 2008 with a hit "The Show". What is remarkable about this work, and why you most likely heard it on TV? About everything in order.
A little background
Initially "Everything at Once" was released as the second promotional single in 2011, but in the fall of 2012 the song was released as a full-fledged third single from "two" - second studio album Lenka. The composition has a concise and simple title, which translates as "All at once". The same artless, in fact, and the text. On top of that, it has a light and laid-back sound that is nonetheless very hard to get out of your head...
Copyright belongs to Lenke, therefore an unparalleled success "Everything at Once" can safely be called absolutely deserved! In addition to the fact that she composed the composition, the singer gave her her amazing vocals. The track sounds fresh and gentle, but at the same time there is something bewitching in it ...
Use in advertising and success
As we have already emphasized, in the form of a self-sufficient single "Everything at Once" came out near the end 2012 of the year. Today this song is well known almost all over the world, but it would be so popular Without advertising? And now it’s not about promoting the track itself…
The fact is that in those years the creation of Lenka became a favorite among large companies. So, for example, the composition was used in advertising Windows 8, and it was this video that brought her crazy glory!
The song was also featured in commercials. Nokia Lumia and Amazon Prime. It happened already in 2021! Music doesn't have an expiration date, though, right? Apparently, companies understand this and are not chasing newfangled trends.
But the fact remains that advertising Windows 8 made the song famous. Before "Everything at Once" more were released from the album two single, "Heart Skips a Beat" and "Two". However, both failed. And only due to the fact that the track began to be actively played on TV, many people learned about it, as well as about the existence of Lenka herself! Well, later on about the album "Two". Today, the performer is known to the public for two of her hits: "The Show" and, of course, "Everything at Once". Perhaps someday we will hear from her another masterpiece of this level ... It would be great!
A music video was filmed for the single. As of 2022 it got over 50 million views on YouTube! The video is in black and white from beginning to end. It shows Lenka in an unusual outfit, who dances with two women in the background. When the chorus begins, the performer begins to dance with eyes painted on her hands. The background and outfits change, the scenes look very abstract ... But all this madness adds up to one very nice picture.
How emphasized one user in the comments under the video:
"In the clip:
100% pure melody…”
Today, when this song is not played on TV, people started talking about it forget... And yet - it’s worth accidentally stumbling upon it somewhere, or remembering about Windows 8, how wonderful the chorus is already sounds in my head! Of course, calling "Everything at Once" some kind of incredible hit is difficult. Only time will tell how good this song was. Nevertheless, it is one of the most beautiful and atmospheric melodies of the 21st century.