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A-ha's Noah's Ark: What the video for 'Forever Not Yours' is about

The story of A-ha's single: how was the video for "Forever Not Yours" shot, what is the meaning of the song and why did Harket call it a "summing up" of the band's work?

The story behind the song and the meaning of the A-ha music video "Forever Not Yours" (2002)

At the turn of the end 80-х - beginnings 90-х of the last century by the world's leader of the electropop style was recognised as the Norwegian band "A-ha.". The musical group has received many honoursand has produced more than 80 million copies of the album, collected over 1 billion views on the YouTube channel.

History of the group

Before we start talking about the single. "Forever Not Yours"let's say a few words about creatures of the group. Its origins go back a long way 1978when we were just boys. Paul Voctor и Magne Furuholmen picked up their guitars and decided to play popular songs hits of yesteryear. Their idols were such illustrious groups as "The Beatles" и "The Doors."the boys found inspiration in their creative activities, dreamed of global success and promised each other to create group no less popular than "The Beatles".

Norwegian band A-ha
Norwegian band A-ha

After one of the performances they were approached by a handsome young man person and he said:

"You're best a musical group in the country, but you lack a good soloist".

Voktor и Furuholmen could not have guessed at the time that this young man would soon become vocalist of their group, because he was just a young man Morten Harket.

Morten Harket, lead singer of A-ha.
Morten Harket, lead singer of A-ha.

Peak popularity of the team was 1990sand on international tours, the band has consistently amassed huge concert of the venue. The musicians even got into Guinness Book of World Records, selling 195,000 tickets to a concert held at Brazil at the stadium "Maracanã" in 1991. This performance broke the previous recordthat belonged Paul McCartney (191,000 tickets). On the way to the hotel, the musicians had to hand out approx. 10,000 autographswhich turned out to be, in their words, a lot more harderthan playing a concert.

Over the course of the group's existence. "A-ha." was released ten studio albums. The release of the seventh LP, titled "Lifelines." took place in late winter 2002. В Norway he almost immediately became platinumbut a few songs, one of which was the single "Forever Not Yours"have taken the top spots charts. Release of the musical composition was ironic, as the message of the impossibility of loves ("I'll Never Be Yours" is the translation of "Forever Not Yours") was first performed in the Valentine's Day.

The filming of "Forever Not Yours."

The track was recorded in music studios London ("Strongroom") and Oslo ("Lydlab Studios"). The lyrics of the song are a co-creation Ole Sverre Olsen и Morten Harketand the music is written Magne Furuholmen with the direct participation of the soloist.

After a while on the Kube the Norwegian director Harold Zwart filming took place clip. Its budget was about 200,000 euros. It was filmed at a local stadiumwhere large-scale decorations. German computer wizards graphs established ark. Forty service personnel and one hundred and fifty of the crowd was on the set. Morten Harket talking about working on the music video:

soaked completely for these two days, as the weather has been horribleand it was raining like hell. That's about all I can remember.

A-ha band members in their youth
A-ha band members in their youth

The composer was invited to participate in the music video Lauren Savoywith whom the group has occasionally collaborated: she is the author of the "Angel In The Snow." In 1991, she married for one of the contestants "Paul Voctor's A-ha.

The meaning of the video clip

Clip idea "Forever Not Yours" based on biblical story about Noah's Arkfilmed on modern style and having witty denouement. The interpretation of ancient religious history is very peculiarly - not abstruse, but not trite either. The beginning of the video shows crew of the ship, helping different pairs of animals get to the ark side. The animals are followed persons of global significance, including members of the group "A-ha.". A number of others are shown below storiesintertwined with the main one: e.g., love ones relationship between vocalist of the group and his girlwho have been forcibly separatewhen they try to sit on ship; history humility and compassion between the two elderly people, security guards watching the broadcast. event on television and realise that disaster is at hand. While a panic-stricken crowd of people try to get on the board, VIPs go up through the designated entrance, which, ironically, turns out to be the door to the workroom of the ship, where they are forced to do the most dirty worklike cleaning toilets or washing crockery. Eventually, in the pursuit of a better life. VIPs turn out completely disillusioned.

The cover of the single "Forever Not Yours" by A-ha.
The cover of the single "Forever Not Yours" by A-ha.

The clip touches on a lot of things important topics. The audience is not given any explanationsin whose powers build an ark and elect those who must ascend to it.

The video provides an example of an unjustified authoritarian selection. The situation is exacerbated by the notion of the obvious arbitrarinesswhen the ship's guards allow girl protagonist passbut they repel him, whereas. two others participant groups "A-ha." are successfully coming aboard. Subject loves and its impossibility, which is also at the heart of the video storiesis present throughout most of his work "A-ha.".

Theme conflicts is also displayed in the clip as skirmishes between ordinary people with crew a ship that only allows on board chosen ones representatives animal и human of the world. Meaning disagreementswhich are facts from real of life when the band fell apart after the success of the 1980sand then had a difficult reunion and ongoing conflictcovering her subsequent creativity.

Theme humility is reflected in the scenes where elderly couple is shown first by watching news of TV reports of an impending calamityand then quietly and unapologetically. receivers fate.

The video and the song can be perceived absolutely differently: on the one hand, you may not find in them no on the one hand, and on the other, if you look closely, you can see a profound implication. Morten Harket felt that this song summed up the entirety of his work. "A-ha.". Premiere of the music video was on the TV channels MTV in various countries. After the release "Forever Not Yours" went straight into playlist #1 TV channel "Viva."which has resulted in it being aired on no less than 16 times per week.

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