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Franchise (2020) - Travis Scott (ft. Young Thug & M.I.A.) - All about the song

A guide for aspiring rappers: how to properly integrate adverts into your music video...

All about the song "Franchise" by Travis Scott ft. Young Thug & M.I.A.

Travis Scott teamed up with fast food restaurant chain McDonald's to unveil Travis Scott Burger shortly before this month. Interestingly, his next single is called "Franchise," which is a McDonald's type of business. However, this song is not about the fast food restaurant chain, but rather how Travis' wealth has grown as a fast food restaurant chain.

The single is part of Travis' upcoming fourth studio album titled Utopia. The other notable song on the album at the time is "Highest In The Room," released in October 2019. The new single features vocals from Young Thug and MIA.

On "Franchise," Travis Scott pays homage to Dem Franchize Boyz' 2004 hit "White Tee." There are also a few other name characters such as Hype Williams, Spike Lee, and says goodbye to rapper Pop Smoke.

Meaning and overview of the song "Franchise"

Chorus

On the hook of the song, Travis Scott pays tribute to Dem Franchize Boyz and their hit track White Tee. He also pays homage to Hype Williams, a video director known for his work with famous artists. In addition, Travis mentions that he unpacks cheques, which is not a common concept. Usually, big packages come in boxes. Therefore, Travis hints that his earnings go in boxes filled with cheques.

First verse

Travis Scott begins the first verse by welcoming his new brand and character Cactus Jack, who can also be seen throughout the music video. He also calls out Spike Lee's famous film Obsessed. Travis Scott also boasts about his new label, Cactus Jack, stating that he created his own label in order to get signed. The rapper gives a shout out to his close friend DJ Chase B, calling them Siamese twins, Siamese twins, Siamese twins.

Second verse

The second verse of "Franchise" is performed by Young Thug. In his lyrics, he gives a shout out to Ferrari sports cars, referring to their butterfly doors. He also adds that he made $20 million net worth, all of which he did through his own efforts, not luck. Young Thug also goes to give a shout out to rapper Pop Smoke, who passed away after being shot on 19 February 2020. Young Thug suggests that everyone should keep their legacy ("Smoke") alive. Young Thug also mentions Travis Scott's Nike trainers, calling them laceless. "No strings attached" also refers to a sexual relationship without commitment.

Third verse

MIA jumps in on the third verse of "Franchise." In this verse, MIA addresses Cactus Jack label signee Sheck Wes and his track "Chippi Chippi." She also raps about enjoying life right now, including playing golf, riding a luxury Kawasaki motorbike and fishing in her spare time.

Travis Scott jumps into the middle of the verse to shout out his upcoming album "Utopia" and rhymes it with the film "Zveropolis." In the last line of the verse, Travis Scott also shouts out his compilation from his 2019 album "JACKBOYS".

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