OK Go: the history of the popular video for the song Upside Down & Inside Out!
"Upside Down & Inside Out" is one of the most famous songs by American rock band OK Go! The guys released it as the first single from their fourth album Hungry Ghosts (2014). A few years later, an entertaining video was filmed for the track, which made a real sensation for the public!
The fact is that the music video was filmed with the support of the Russian airline S7 Airlines, on board a real plane! But first things first…
The history of creation...
The very idea of the clip belongs to OK Go. But, of course, its implementation would be impossible (or at least difficult to achieve) without the support of our airline S7 Airlines!
Here is what the air carrier wrote on his Facebook page after the clip was filmed:
“These guys are known by millions of people around the world! They shoot really cool, just unreal clips - extraordinary and very entertaining ... This time they managed to overcome gravity - in the truest sense of the word!
The widely acclaimed video was filmed in Star City (Moscow region), on board the aircraft of the Il-76MDK laboratory. Having gained sufficient height, at first the plane soared sharply upwards, after which it went down ... Due to this, for less than a minute there was a feeling of weightlessness, which had to be captured on camera!
At all stages of the shooting, the musicians were consulted and monitored by professional instructors and doctors. It took 3 weeks to shoot the video! A total of 20 flights were completed! During the editing process, breaks were removed, which is why the video turned out to be a breeze…
Many have noticed that the flight attendants have very familiar faces ... And this is true! Professional aerial gymnasts Anastasia Burdina and Tatyana Martynova, multiple winners of rhythmic gymnastics championships, took part in the shooting!
The video for "Upside Down & Inside Out" won gold at the ADCR Awards and Epica Awards 2016! In addition, the work was awarded the "Silver Lion" in the "Excellence in music video" nomination, the "Golden Lion" in the "Design" nomination and other prestigious awards!