VEVO in the YouTube window: what is that logo?
Содержание
The Internet has left radio and television far behind in terms of music broadcasting. The laws of natural selection operate not only in biology, but also in the development of formats. Records, reels, cassettes, CDs, MP3s, VHS, DVDs died out like dinosaurs.
Music TV channels, losing audience and ratings, went bankrupt. YouTube, for example, has turned MTV into a wedding general, which is only remembered when awards are handed out. The resource gains billions of views a month. Video clips account for a significant share of these views.
The emergence of VEVO
The opportunity to watch a video of a song by your favourite artist at any time and anywhere in the world is completely satisfactory to users. But the sharks of the music business felt like "cheated suckers". Multimillion-dollar streams of advertising revenue were sailing past their accounts. Google faced the threat of litigation with the world's recording monsters. The loudest outcry came from Sony. Former YouTube CEO Eric Schmidt finds a compromise by proposing to launch a parallel resource.
In 2009, Sony Music Entertainment and Universal Music Group agreed to launch a project called VEVO. In 2016, they were joined by Warner Music Group. These three whales put their own quality content on VEVO. The site, after its launch, gained huge popularity among music lovers in the West in a short period of time.
The resource also became a kind of overseer of the broadcasting of video clips produced by global labels as part of Google's largest video hosting service. This allowed YouTube to continue to show popular music video content, and record corporations were able to control advertising revenues.
The vast majority of world stars co-operate with VEVO. To be more precise, musicians work with labels, and the labels place their joint products on the site, earning additional income. Without the agreement to "label" VEVO with the name or band name, no performer can get promoted nowadays. Corporations also own the rights to showcase the performances of stars of yesteryear, all the way back to the 1960s. The VEVO logo attached to a YouTube video clip means that the viewer is looking at a product of one of the three labels. Some consider it a sign of quality, while some users call it a "mark of the devil".
What VEVO stands for
After the project appeared, many users wondered what was behind those four letters. Among the many versions, the most popular was the following decoding: Very Entertaining Videos Online, something like "Super Entertaining Videos Online". However, answering journalists' questions, a representative of the resource explained that there is nothing mysterious behind the name.
Universal secured the domain vevo.com back in 2008. The corporation did not bother with this on its own and turned to naming specialists. They offered about a dozen options. The label management chose VEVO. It is short, sounding and easy to remember.
Most importantly, the service continues to grow successfully, and record corporations continue to keep their finger on the pulse of modern music culture and in an era of lightning-fast changing formats.
