VEVO – Everything about the company…

In 2009, Sony Music Entertainment and Universal Music Group agreed to launch a project called VEVO...

VEVO in the YouTube window: what is this logo?

The Internet has left radio and television far behind in terms of broadcasting music. The laws of natural selection operate not only in biology, but also in the development of formats. Records, reels, cassettes, CDs, MP3s, VHS, DVDs died off like dinosaurs.

Music TV channels, losing their audience and ratings, went bankrupt. YouTube, for example, has turned MTV into a wedding general, remembered only during the distribution of awards. The resource is gaining billions of views per month. Video clips make up a significant share here.

The emergence of VEVO

The ability to watch a video on the composition of your favorite artist at any time and anywhere in the world completely suits users. But the sharks of the music business felt like "deceived suckers." Multimillion-dollar streams of advertising revenue floated past their accounts. Google faced the threat of litigation with the world's recording monsters. Sony was the loudest outraged. Former YouTube CEO Eric Schmidt finds a compromise by offering to launch a parallel resource.

In 2009, Sony Music Entertainment and Universal Music Group agreed to launch a project called VEVO. In 2016, Warner Music Group also joined them. These three whales place their own quality content on VEVO. The site, after its appearance, in a short time has gained immense popularity among music lovers in the West.

The resource has also become a kind of overseer of the broadcast of video clips produced by world labels within the largest video hosting company Google. This allowed YouTube to continue to show popular music video content and gave record companies control over advertising revenue.

The overwhelming majority of world stars cooperate with VEVO. To be more precise, musicians work with labels, and they place joint products on the site, receiving additional income. Without the consent to "attach the label" VEVO to the name or the name of the group, not a single artist will be able to get promoted now. Corporations also own the right to show the performances of the stars of past years, up to the 60s of the last century. The VEVO logo attached to the video clip on YouTube means that the product of one of the three labels is in front of the viewer. Someone considers it a quality mark, and some users call it the "devil's mark".

What does VEVO mean?

Vevo Logo
Vevo Logo

After the appearance of the project, many users wondered what lies behind these four letters. Among the many versions, the most popular was the following transcript: Very Entertaining Videos Online, something like "Super Entertaining Video Online." However, answering journalists' questions, the representative of the resource explained that there is nothing mysterious behind the name.

Universal secured the domain back in 2008. The corporation did not bother on its own and turned to naming specialists. They offered about a dozen options. The label's management chose VEVO. Short, concise and easy to remember.

Most importantly, the service continues to develop successfully, and record corporations continue to keep abreast of modern music culture and in an era of lightning-changing formats.

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