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What's SHAMAN's Little Brother, or the PR stunt that worked: The Neverlove Story

Is it true that the popular singer Shaman has a younger brother? Which, by the way, is also called Yaroslav..... Well: let's find out together.

Neverlove band: history, vocalist Yaroslav Stepanov, tracks and clips

Perhaps you've already had a chance to see YouTube video (which, by the way, is far from one), which leads to curious speculations: does SHAMAN really have a younger brother? How is it possible, given the overwhelming popularity of the artist! After all, it would seem, about his life and family - including childhood - know absolutely everything! Even Shaman's relatives talked to journalists, sharing details of how Yaroslav was in his youth... And no brother was ever mentioned.

So is it true? Or is it just a good PR move? We propose to get to the bottom of this question together, as well as to get acquainted with the Neverlove - a group that, according to critics, successfully occupied the niche that the others in Russia were shy of occupying.

A joke that was believed

Singer Shaman
Singer Shaman

So where did it all start? On the YouTube channel. Neverlove A short video (Shorts) has appeared, which instantly caught the public's attention: it says that Shaman allegedly has a younger brother - also a Yaroslav (how ironic). So why doesn't anyone know about him? It's simple: the creators of the video claim that SHAMAN is embarrassed of his brother, who performs rough heavy metal, leads a rebellious lifestyle and sings songs with foul language. The video got a huge number of views, more than 10 thousand likes and almost 1.5 thousand comments! Strangely enough, some people "took the bait" and believed the story. So, under the video you can find comments like:

"Well, it's not without a family, ....., as they say."

 

"And why are they both Jaroslavs?"

 

"Now that's a revelation... I didn't know!"

But most commenters have figured out the creators of the video - realised that no brother really exists, and that this is a very good and in its own way comical PR stunt. Given Shaman's popularity, it's not surprising that some people are trying to hook the public by using his big name. Thus, users began to "play along" with the creators of the viral video. Here are just a few comments that show that the public's humour is in good order:

"Thank you Kipelov for such beautiful sons!"

 

"Personally, I like Jaroslav better than his brother Jaroslav..."

 

"Well you finally confessed in public, I thought you were going to keep it a secret from now on..."

So who is it about? Who is this Yaroslav, who earlier pulled a similar prank - only then pretending to be his son? Valeria Kipelova? Let's get to know the YouTube hero and we...

"The linguist-translator who could."

Yaroslav Stepanov
Yaroslav Stepanov

The hero of today's article Yaroslav Stepanov. Alas, very little is known about this man - only the crumbs he told about himself. None of his fans even knows how old he is! But if we judge by his stories, no less than 25. It is known that Yaroslav linguist-translator education: graduated from university, taught English, but also knows German well.

Then there was a variety of jobs: Yaroslav managed to work in a call-centre, in a brokerage company, and tried his hand at trading... But music was his main passion.

Yaroslav Stepanov
Yaroslav Stepanov

In parallel to his work, Yaroslav was engaged in the development of his own band. Neverlove. There were times he was late or took days off, but he is still grateful that his superiors respected his interests and didn't fire him.

"One of my bosses was a musician himself! That's why he tolerated it, even supported it..."

"While some are shying away, others are breaking in."

This has resulted in Neverlove having tens of thousands of fans today. The band's story begins in 2019. Social networks, in particular TikTok, gave a powerful impetus to the band's development: first, one video, then the second, then the third... Over the next few years, the band released a number of albums with quite colourful titles: "Pulled," "The Lovemetal You Deserve," "Rock 'n' Roll Will Forgive Me Anything." (and that's the decent part). However, the content was no less spectacular....

Neverlove is one of the most ambiguous and bright bands on the domestic scene: it is powerful, almost explosive metal, inspired by foreign icons and notes of some madness and spontaneity. The band sings songs racyThey are the first of a number of bands that make some people excited and others culture shocked. Despite such ambiguity, it should be noted that the guys sound really cool! We don't want to say, but according to many people - their Måneskin cover is so much cooler than the original:

Experienced critics have also been able to assess the young team: in the opinion of Alexei MazhayevThe band Neverlove has successfully occupied the niche that the others in Russia have been shy of occupying for many years. Have you already managed to get acquainted with the creative work of this collective? Share your impressions in the comments!

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