A video from TikTok 2020 of a man on a skateboard riding to Flitfood Mac's "Dreams" song went viral in 1 month
Содержание
On 25 September, Nathan's car broke down on his way to work, so he jumped on the board to avoid being late. Not worrying about his predicament, the Idaho native made a life-changing decision by doing the now famous TikTok to commemorate his supernatural zen. Not stopping his skateboarding journey, Nathan took a sip of cranberry-raspberry juice straight from the bottle (Ocean Spray, in case you were wondering) while humming the lyrics to the song "Dreams." Read the full story of the song "Dreams" (1977) - Fleetwood Mac.
The beginning of the promotion...
The video immediately caught the attention of the TikTok community, earning millions of views before going viral on other social platforms with several viral posts.
https://www.tiktok.com/@420doggface208/video/6876424179084709126
Imbues calm and peacefulness.....
Watching Nathan roll down the road on his skateboard, people were inspired to grab their Ocean Spray bottle and pay homage to the original with their own video. From there, the trend that Nathan started continued to gain popularity as creators and celebrities continued to recreate the colourful video, spreading positivity with each new performance. With the average daily usage of "Dreams" in TikTok videos up 1380% since the trend started on 25 September and videos made by all types of creators, from Jimmy Fallon to the CEO of Ocean Spray , it's clear that the trend has resonated with the creator community.
Fleetwood Mac's great resonance and response.
Nathan's mesmerising video eventually became big enough to reach Fleetwood Mac themselves, who responded from their Twitter account. Momentum reached even greater heights when Fleetwood Mac co-founder Mick Fleetwood joined TikTok and posted his version of the popular video on 1 October, which racked up a quarter of the views of Nathan's original video in just one day. Mick's video led to a heart-to-heart with Nathan in the comments, where the pair agreed to meet in person as soon as it was safe to do so.
In response to the uplifting moment and trend, Mick Fleetwood said: "It's been such a wonderful surprise to me to see that TikTok has been able to bring joy in difficult times, as well as stimulate creativity among so many young people. Seeing our fans, or even people who are just learning about the band, embrace Fleetwood Mac was such an inspiring and meaningful experience for us."
Nathan's unique vibe quickly translated into a resurgence in Fleetwood Mac's popularity as sales of "Dreams" jumped 3,74% and streams jumped 89%, bringing the classic hit back to the top of the Billboard charts. Following Mick Fleetwood's video, the song re-entered the Billboard Hot 100 # 21 after a 43-year absence, climbed into the top 10 of Spotify's global and US charts and reached number one on Apple Music. It reached No. 1 on Billboard's Digital Rock Song Sales chart and No. 3 on Billboard's Rock Streaming Songs chart, demonstrating the power of the trend to give classic songs new life and help artists reach a new generation of fans.
https://www.tiktok.com/@mickfleetwood/video/6879849755204259077
The video was life-changing
Nathan's viral success has had a striking impact on his life as well. Ocean Spray, the company that created the cranberry and raspberry blend in the video, found that customers were pulling their products off shop shelves. They reached out and generously provided Nathan with a new truck to replace the machine that had broken down minutes before the now famous video was made. In addition to the gift from Ocean Spray, Nathan received donations from fans that he plans to put towards a down payment on a house (he currently lives in a motorhome next to his brother's house in Idaho Falls). Nathan used the moment to release a new line of merchandise to commemorate the event, and even became the face of a national TikTok TV commercial that aired during the NBA Finals.
Nathan's story is a perfect example of how TikTok can be a catalyst for life events. TikTok can bring a smile to the faces of millions, connect artists with fans, help others through difficult times and completely change the lives of creators and fans. Nathan's original video sparked remakes and tributes from fans and showed that TikTok is the starting point for a trend that is sweeping across the internet. The way this trend has accelerated and reached popular culture as a whole is largely due to social platforms sharing Nathan's content, spreading what's happening in our community to other entertainment outlets.
Meanwhile, the Dream revival at TikTok and beyond shows no signs of slowing down. Just yesterday, legendary Fleetwood Mac singer and songwriter Stevie Nicks joined TikTok! The original songwriter and the woman whose voice has inspired thousands of lip syncs, Stevie's first TikTok showcased her "daytime vibe", demonstrating her sincere appreciation for Nathan and the community as she zipped her roller skates half full. a pitcher of cranberry juice in the background.
https://www.tiktok.com/@stevienicks/video/6883220570914278662